Juliana Greenhouses at the RHS Chelsea Flower Show 2026

A successful Chelsea debut for Juliana Greenhouses

A successful Chelsea debut

In May 2026, Juliana Greenhouses exhibited at the RHS Chelsea Flower Show for the first time.

Visitors to the stand were able to explore a carefully selected range of Juliana models, including the Orangeri, Oase, Compact and City greenhouses. Together, the collection demonstrated the variety of sizes and styles available, offering solutions for gardens and growing ambitions of all kinds.

Photo credit: McNaughton's Landscaping

The stand was created in collaboration with McNaughton’s Landscaping, who transformed the space with an extensive selection of plants, shrubs and trees. Their planting design helped the greenhouses feel naturally integrated into the landscape, rather than simply placed there for the duration of the show. The result was a warm, established garden setting that attracted considerable attention. The beautiful planting also drew plenty of admiration from visitors, perfectly complimenting the greenhouses themselves.

Visitors responded particularly positively to the distinctive design of the Juliana range. The double stable doors were frequently highlighted as a feature that sets Juliana greenhouses apart from more traditional models.

The team enjoyed speaking with visitors about the practical and design-led benefits of Juliana greenhouses, including their spacious interiors, robust construction and recognisable Scandinavian aesthetic.

The RHS Chelsea Flower Show welcomed visitors from across the UK and further afield. The Juliana stand attracted guests from the United States, France, Germany and Denmark, underlining the international appeal of both the event and the Juliana brand.

One visitor also left the show with a reason to celebrate after winning a Juliana City Greenhouse in the stand competition.

Juliana’s first appearance at the RHS Chelsea Flower Show was a successful and valuable experience, providing an opportunity to showcase the range, connect directly with customers and introduce the brand to a wider audience.

Following the positive response in 2026, Juliana Greenhouses is looking forward to returning to the RHS Chelsea Flower Show in 2027.

JULIANA GROUP

Juliana Group is a leading global supplier of quality residential greenhouses. Founded in 1963 by Mogens A. Stærmose in Odense, Denmark, the family-owned company is today run by third generation, Nikolaj Stærmose. Headquarter and production remains Odense-based with subsidiaries in the UK and Germany and export to more than 20 countries.

’We help people grow’. That is why our brands Halls and Juliana set the frame for experiences that are as natural as they are magical. Despite our long history, we’re future-focused and curious on how we can improve the sustainability of our greenhouses. Learn more about Juliana and find inspiration for life in the greenhouse in our inspirational universe.