Juliana Group covers the brands Juliana, Halls Greenhouses, Gabriel Ash, and Allux.

For enquiries of general matters we refer to [email protected]

Jesper Vilstrup


Chris Napier

Managing director Juliana Group Ltd.

Jens-Ole Rosenlund


Michael Podiss Petersen


Charlotte Arve


Martin Nedenskov Pedersen

Head of B2B sales

Morten Vestergaard Knudsen

Head of D2C sales

Claus Bo Jørgensen

Head of customer center

By May 1st 2023 the board of the company consists of:

Chairman Nikolaj Stærmose, owner of Juliana Group
Head of Northern & Southern Europe and MEA at BoConcept, Kenneth Barsballe-Rasmussen
CEO at Økologisk Landsforening Helle Borup Friberg
Executive Vice President for Products at VELUX GROUP Tina Mayn


Juliana Group is a leading global supplier of quality residential greenhouses. Founded in 1963 by Mogens A. Stærmose in Odense, Denmark, the family-owned company is today owned by third generation, Nikolaj Stærmose. Headquarter and production remains Odense-based with subsidiaries in the UK and Germany and export to more than 20 countries.​​​​​​​

’We help people grow’. That is why our brands Halls, Juliana, and Gabriel Ash all set the frame for experiences that are as natural as they are magical. Despite our long history, we’re future-focused and curious on how we can improve the sustainability of our greenhouses. Learn more about Juliana on this page and join our online community of greenhouse enthusiasts:​​​​​​​